GO ALL THE WAY
expending into an OTA (Online Travel App), a full travel services App from A to Z.
With AirAsia Move, Everyone can travel now, All The Way!
CAMPAIGN OVERVIEW
CAMPAIGN
Launch KV
Launhc Video - 60 sec (done by AirAsia Team)
GIF - 3 sec
Digital Banners
Launch OOH - Airport & Train
OOH Sentral Station - Kuala Lumpur
Tactical Posters - Arrival area at Airport
Tactical Digital Posters - Arrival & Departure area at Airport
Tactical Events (India, Thailand & Japan)
Brand KV
KV Serie (Hotel, Flights, Rides, Rewards, Live Updates, Social...)
Merchandising